Tradition, up close
Between mountain peaks and moments of indulgence, the Tiroler Zugspitz Arena offers a rich cultural landscape waiting to be explored.
The Austrian region of Tyrol is known for its majestic mountain peaks and invigoratingly fresh air – but the region around Berwang also has a vibrant cultural side to discover. From traditional village festivals to exhibitions in nearby towns, it’s often the quiet, heartfelt encounters that leave the strongest impression.
We, the Singer host family, are continually inspired by the cultural richness right outside our doorstep. Whether it’s an evening concert by the local brass band, a centuries-old custom, or a small art event with big soul – we love sharing our favourite local moments with our dear guests. After all, Tyrolean culture tells stories – of people, of values, and of genuine joy for life.
A truly magical experience: the Herz-Jesu fires in June. As night falls, hundreds of fires light up the surrounding mountains – forming glowing crosses, hearts, or symbols of faith. This moving tradition dates back centuries and is still lovingly carried on today.
Our village festivals bring Tyrolean culture vividly to life. One of the most joyful highlights each autumn is the festive cattle drive. As the summer grazing season ends, elaborately decorated cows are herded back down from the Alpine pastures. Villagers line the streets to welcome them, with music playing, locals dressed in traditional attire, and stalls offering homemade delicacies and regional specialties.
To dive deeper into Berwang’s past, visit Berwang’s local heritage museum – a lovingly curated little gem that shows how mountain life once was, with original pieces from farming, crafts and everyday living.
Even a stroll through Berwang reveals stories – in its small chapels, painted frescos and time-honoured ways of life.
Back at Hotel Singer, you’ll unwind in comfort – perhaps a little more inspired, and certainly enriched.
Because culture in Berwang is like a good conversation: honest, vibrant – and always heartfelt.
